About Eric S. Thomas
Eric Thomas is a Brand Strategist and Senior Partner at Detroit-based Saga. During his nearly decade long career he has worked with hundreds of businesses and organizations to help them develop their brands and find their voice through Brand Storytelling.
While seeking broader opportunities to help businesses understand storytelling, his blog on LinkedIn has experienced tremendous success. In under a year his writing has been viewed over 2.1 million times and been republished across the globe; his most viewed article to date, “How to make Millennials hate you, The Pepsi Way” (550,000) dissected the controversial commercial fueling conversation around conscious marketing. His famed, “Why I Hate Detroit article (134,516)" sparked heavy discussion around the world of Detroit's real reality.
The growth of Saga has turned a new page in his entrepreneurial success. The entrepreneur has added a new chapter to his brand, serving as a storytelling expert, speaking at nationally recognized conferences including IDSA Design Conference and TEDxDetroit as well as a host of Detroit events and workshops. His knowledge has also landed him as a inductee with Crain’s Detroit Business “twenty in their 20s.” (2016), Michigan Chronicle's 40 in their 40s(2017) and along with The Spirit of Detroit award (2017).
Speaking / Appearances
Eric has spoken in small classrooms, at major universities, and major stages. From Intimate small groups to 3,000 seat theaters, like TEDxDetroit, Eric brings energy and enthusiasm to every presentation.
MIT, The Spirit of Detroit
Detroit Regional Chamber, Digital Marketing Bootcamp
NPR, The Frame
Fox 2 Detroit, Various On Air Appearances
Digital Summit - Detroit, Minneapolis, Chicago
IDSA - The Power of Storytelling
Why I Hate Detroit' writer: the walls are higher in the hood, Click on Detroit
Comcast ‘All Hands’ Meeting, Building your Personal Brand
American Black Journal | CBS
In a short two years, Eric Thomas has a few of the most read blogs on Linkedin for a combined readership of over 2.2 million people. He has also been republished by local, statewide, and national media.
From ‘why I hate Detroit’ to Why I stayed, Financial Times
Detroit Can Beat the Gentrification Game, Hour Magazine
Why I hate Detroit, Metro Times
Dear America, I'm not your excuse, State of Opportunity / Michigan Radio
Eric’s writings and speaking have been cited in some of the largest, most trusted publications in the world such as the New York Times and the Economist.
How Pepsi Got It So Wrong, AdWeek
Detroit’s long road to recovery begins downtown, The Economist
Eric Thomas / Marcus Burrell, Crain's Detroit
Eric and his business partner have been honored by numerous groups for their business success and community impact.
Crain's Twenty in their 20's
Michigan Chronicle 40 under Forty
Spirit of Detroit Award
Councilwoman Sheffield, Community Service Award